ATB Economics | November 27, 2020

A little Black Friday trivia

It being “Black Friday” today, The Owl is taking a break from its usual Alberta-focused statistical content to share a little trivia about “the busiest shopping day of the year.” (Please note that the references to Thanksgiving are to the U.S. holiday rather than Canadian Thanksgiving.)

1. What was the first department store to advertise a post-Thanksgiving sale?
2. What percentage of Americans shopped (either in person or online) on Black Friday 2019?
3. What percentage of Black Friday shoppers in the U.S. admit to…